Social Media and Marketing FDA Regulated Products
Why Should You Attend:
The FDA recently held hearings addressing drug companies’ use of social media and other online platforms to advertise. FDA also released a guidance document about manufacturers’ obligation regarding off-label information available about their products. Another guidance document about use of social media in marketing is expected soon. In addition, FDA issued several letters to manufacturers indicating the rules for using social media.
But there is still much confusion among FDA regulated companies how to use social media for marketing effectively and still be compliant with regulations. How can medical device, pharmaceutical and other FDA regulated industries use social media channels like Facebook, Twitter, YouTube and LinkedIn to get their message out in a way that is compliant with advertising and promotion regulations found in the Food Drug & Cosmetic Act? This 60-minute webinar will present ways to use social media that are compliant with FDA regulations. Practical regulatory strategies will be suggested to ensure compliance and balanced social media activity.
Learning Objectives:
At the end of the seminar, the attendees will be familiar with the following
- Recent FDA guidance on controlling dissemination of information via social media.
- Common practices for using social media such as Facebook, YouTube, and Twitter.
- Meeting with FDA to discuss social media submissions.
- Trends in FDA review of social media information.
- Do’s and Don’ts for managing social media for marketing your product.
Areas Covered in the Seminar:
- How Direct-to-consumer-advertising (“DTCA”) guidance impacts the use of social media.
- Common ways companies are currently using social media.
- FDA advertising and promotion issues related to social media.
- A structure for analysis of responsibility for promotion in social media.
- Handling unsolicited requests for off-label information.
- Recent trends in FDA enforcement actions involving social media.
- Recent discussions about social media in marketing of FDA-regulated products.
