"Improved outcomes. Medication adherence. Meaningful engagement. These are just some of the promises of patient engagement apps marketed as groundbreaking and innovative. But do they live up to the hype? This webinar will tackle the belief that new mobile apps always provide an improved and more engaged patient experience.
The webinar will provide an exclusive first-hand look at the findings from BBK’s Study Voices, Volume 3 survey which examines patient, physician, and study sponsor attitudes towards patient engagement apps. It will explore survey findings that reveal insights on app usage, preferred features, satisfaction levels, and much more! It will shed light on the ongoing debate of whether technology or content is more important for engagement, and it will provide guidance on where to invest for maximum benefit.
Data presented will empower clinical trial sponsors with insight to help them evaluate new apps and determine the best strategic approach for clinical trial engagement success."