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Webinar: The Future of Consumer Neuroscience in Food Research

January 26 @ 11:00 am - 12:00 pm

“The use (and abuse) of neuroscience and psychological research methodologies has become a hot topic in consumer research, particularly in the area of food product research. Commercial tools for leveraging these methodologies continue to get better, faster and cheaper. However, the field of consumer neuroscience has been plagued with pseudoscience and ‘neurohype,’ and researchers have experienced some disappointments when trying to incorporate these measures into their research.

In this webinar, our expert speaker, Dr. Michelle Niedziela, VP of Research and Innovation at HCD Research will discuss how to better evaluate and implement research methodologies in practice as well as discuss best practices and the future of the field.”