What Doctors Want [Survey Results]

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HealthLink Dimensions asked 734 physicians and nurse practitioners what information they want to receive from you. This is what they...

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Posted by Joe Hage (Discussions: 3, Comments: 4)
Replied on March 6, 2018 12:00 am
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Continued education is an ongoing process. Doctors are always looking to improve their practice.
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Posted by David Podlin (Discussions: 0, Comments: 1)
Replied on March 5, 2018 7:00 pm
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CME/webinars deliver highest value/return, but email is more cost-effective. However, you have to make sure your email content/message is of value to HCPs, and your call to action must offer something of interest. Sounds basic but so often marketers miss the mark on these.
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Posted by Kris Simmons McCulloch (Discussions: 0, Comments: 5)
Replied on March 6, 2018 7:00 pm
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This survey has a very low response rate from a very diverse population. Both of these characteristics are problematic when it comes to generalizing survey results to a population. Together, they pretty much eliminate the likelihood that the results are representative of any population other than the 734 respondents out of some 750,000 who received the survey via email.

If your target audience for continued education is, for example, surgeons, it's entirely possible that no surgeons were included in the survey, and unlikely that it included more than a handful. However, this isn't a problem for you as long as surgeons want the same things as physicians in other specialty areas and as physician assistants and nurse practitioners.
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Posted by Julie O. (Discussions: 8, Comments: 316)
Replied on March 10, 2018 7:00 pm
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Kris, I agree with your premise, but it seems somewhat self contradictory. Email is effective only to the extent it achieves the sender's goal. On the one hand, you assert that email is more cost-effective; on the other, that marketing communications distributed via email are often off the mark, which I take to mean that they are not effective in achieving the sender's goal. I'm inclined to think it would be more accurate to say that email COULD be more cost-effective than CME/webinars, depending on what the sender's goal is.
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Posted by Julie O. (Discussions: 8, Comments: 316)
Replied on March 10, 2018 7:00 pm
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Good insight, Julie. I'd add email is effective if it ALSO achieves the receiver's goal.
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Posted by Joe Hage (Discussions: 3, Comments: 4)
Replied on March 10, 2018 7:00 pm
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Joe, I'd probably say email is more like to BE effective (i.e, achieve the sender's goal) if it also achieves a goal of the receiver.
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Posted by Julie O. (Discussions: 8, Comments: 316)
Replied on March 11, 2018 8:00 pm
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Joe
You are right the e mail is very fast and eco environmentally way of transmission. But
People may like hard copies because they do not feel comfortable on smartphone and same like devices with screen light. Specially those who use glasses for reading and receive plenty of mails daily. But
Printed copies have option to make notes immediately when ever, where ever and eyes never feel discomfort.
Regards
Abdul Majid Qazi
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Posted by Abdul Qazi (Discussions: 0, Comments: 2)
Replied on March 11, 2018 8:00 pm
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Joe
You are right but
People may like hard copies because they do not feel comfortable on smartphone and same like devices with screen light. Specially those who use glasses for reading.
Printed copies have option to make notes immediately when ever, where ever and eyes never feel discomfort.
Regards
Abdul Majid Qazi
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Posted by Abdul Qazi (Discussions: 0, Comments: 2)
Replied on March 11, 2018 8:00 pm
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Thank you . I was surprised at the print comment. Also surprised that PO’s are still sent using faxes.
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Posted by Bobby Shah (Discussions: 0, Comments: 1)
Replied on March 11, 2018 8:00 pm
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Interesting results. I have learned to communicate with the physician through their admins as being the most effective. I know from personal experience that physicians rarely use their phones, like many of us do. Limited texting, limited email. You must get on their favorites to receive a response - typically achieved through admin. Faxes are very effective. Reaching out to SOPE is very effective.
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Posted by Courtland Imel (Discussions: 0, Comments: 4)
Replied on March 12, 2018 8:00 pm
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Thank you, Joe, for this valuable information!
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Posted by Lynn M. F. (Discussions: 0, Comments: 1)
Replied on March 13, 2018 8:00 pm
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