BioAnalyte Appoints David Cousins to Corporate Communications Post
BioAnalyte announced today that David Cousins of Portland will lead its corporate communications effort as the company rolls out its Trawler Nets product through the spring season of national biotechnology conferences.
“This is a crucial moment in the evolution of a Portland’s most innovative bioinformatics company, and I’m delighted to have been tapped for the role,” Cousins said. “Our new sales model – consumable software – solves a famous chicken-and-egg problem in bioinformatics marketing, and my job is to tell the story to the world.”
Cousins holds a 1989 graduate of Gorham High School and a 1994 business bachelors degree from of the University of Southern Maine and has led Night and Day, a graphical design consulting company since 2002. Other firms employing Cousins for graphic design consulting include Brims Ness Corporation, On-Course Financial Planning, Fogstone Enterprises, O’Hare Associates and Signature Capital.
“Trawler sales model is a radical departure for bioinformatics” said BioAnalyte CEO Peter Leopold, “and David’s talents have been essential to our efforts to communicate the new vision to the world-wide bioanalytical community.”
“Have Nets. Will Trawl.”
Trawler, a software product that vastly simplifies data analysis on unwieldy genomic and proteomics data sets, is available for free from the company’s web site. Automating this process — trawling the data – is available with a per-data-set license called a Net.
“The software philosophy developed by BioAnalyte enables cross platform sharing of information by end users of different scientific instruments” according to Brian Musselman, Ph.D., President of Melrose, MA-based SciMarket Strategies, Inc., a scientific product marketing company. “Trawler is the first product to enable open exchange of actual data, instead of derived results, between scientists.” Results acquired with complex mass spectrometers that often cost $300,000 or more each can be exchanged freely across competing instrument platforms. “If BioAnalyte can convince customers to use its Trawler product, Trawler will become the standardization tool for our industry,” Musselman said. He noted that the “Net-effect” would encourage scientist at remote locations to send their samples to centers of excellence and then get access to their own data for a few hundred dollars worth of Nets, rather than thousands of dollars of instrument vendor software.
“The challenge is to get the word out,” said Cousins, who works at the company’s Munjoy Hill office in Portland.
ABOUT BIOANALYTE –
Founded in 2001, BioAnalyte is a biomarker discovery partner company based in Portland. BioAnalyte has received seed money support from the Maine Technology Institute and has participated in the state economic development activities, including membership in the South Portland Center for Environmental Enterprise, a small business incubator, and the Maine entrepreneurship-mentoring program. In 2002 BioAnalyte received an SBIR from the National Cancer Institute for biomarker discovery. www.BioAnalyte.com
