Global Marketing Manager
Qualified candidates should apply via email to careers@wpiinc.com
Summary/Objective:
The Global Marketing Manager will be responsible for strategy and execution of marketing activities across WPI markets to develop compelling value for the customer and brand recognition.
Essential Functions (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions):
• Work closely with the commercial teams to Identify and address opportunities within multiple vertical markets by applying a multi-channel campaign approach.
• Identify new business opportunities in market sub-segments and/or workflow (product) gaps; recommend strategies and through drive commercial ownership.
• Develop strategic marketing programs & processes that drive demand globally and deliver the strategic direction and plans to meet financial commitments through an integrated customer, brand, category, and route-to-market strategy for each key market segment.
• Promote products from across the company, creating a whole of business Value Proposition.
• Work closely with the Product Management/Technical Sales Support Specialists for relevant and timely input to campaigns.
• Enable and empower all sales teams both internal and external, by providing relevant sales tools, training and motivation to sell the entire portfolio.
• Maintain and develop processes for campaign management including calendar of events, promotional schedules, and output schedules for collateral and reporting of results.
• Oversee all aspects of marketing campaigns, which may include product introduction, trade show management, training and educational opportunities.
• Maintain a keen focus on expense control and ROI.
Additional Responsibilities:
Other Duties as assigned.
Requirements:
Requirements/Qualifications:
• Substantial experience in a lead generation marketing role in a comparable market segment.
• Experience in marketing B2B and through direct sales and distributor networks.
• Demonstration of having developed targeted value proposition campaigns including mechanisms for reporting ROI.
• High level of familiarity and competence in computer use; specifically the Microsoft Office suite of applications – Excel, Word, Power Point and Outlook.
• Continuous Improvement mindset.
Positon Type/Hours of Work:
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 A.M. to 5:00 P.M. Evening and/or weekend work may be required as job duties demand.
Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Travel:
Occasional out-of-the-area and overnight travel may be expected.
Required Education/Experience:
Bachelor’s degree in marketing, physics, engineering or a comparable scientific/engineering degree. Experience marketing to scientific researchers or equivalent experience in marketing roles for a Scientific Company.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Qualified candidates should apply via email to careers@wpiinc.com
