Associate Brand Director Victoza Job
Purpose
This position is accountable for leading the development and implementation of marketing plans for Victoza® which may include brand strategy development, tactical execution, scenario planning based on product life-cycle management and the achievement of Novo Nordisk P&L goals. Champions Centers of Excellence (COE) integration across the brand and ensures brand/portfolio alignment with internal and external customers. Participates on cross-functional Extended Brand Teams and interacts extensively with other functions within Novo Nordisk.
Relationships
Reports to the Victoza brand director in Marketing. Works closely with other brand teams, Market Access, and Commercial Operations and Effectiveness. Works in close collaboration with other departments such as Field Sales, Managed Care, Trade and Government, Medical, Regulatory, and Legal personnel. External relationships include professional services vendors such as agencies, consultants, etc.
Essential Functions
Brand Leadership/Planning: Accountable to manage a portion of the brand budget process – makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track. Develops and executes the overall brand plan – responsible for developing the personal HCP promotional materials; ensures alignment of brand positioning, messaging and overall objectives. May refine messaging based on specific customer segments. Identifies and implements improvements to prepare for l life cycle activities. Develops and oversees the implementation of business plans/strategies. This includes in-depth market analysis, market research activities, thought leader development, HCP and patient marketing, medical education, sample planning forecasting, pricing strategy, etc within specific assignment. Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department. Responsible for providing interface with key stakeholders. Represents the organization as prime internal and external contact on projects, contracts or operational decisions. Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate ROI. Works effectively with international colleagues to define among others: competitive defense and strategic evolution of the product. Works effectively with key support functions to ensure alignment with the brand objectives and goals.
Brand Market Analysis/ Product Investment: Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of strategies. Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness. Understands the definition of the market and develops accurate sales projections/forecasts for designated product.
Brand Promotions: Develops and implements marketing plan including scenario planning based on life-cycle management. Effectively addresses competitive obstacles for the brand through the course of the year to ensure brand success.
Physical Requirements
30% overnight travel required.
Qualifications
- Minimum seven (7) years of progressive sales and brand management/marketing experience within the pharmaceutical industry required of which two (2) years were in a Senior Brand Manager role or equivalent
- A Bachelor’s degree or equivalent required, MBA preferred
- Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
- Proven track record in life-cycle marketing preferred
- Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within diabetes
Novo Nordisk is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Requisition ID: 56151BR
State/Provinces: Plainsboro
Job Category: Marketing
Requirements:
Brand Manager, Branding, Diabetes, Field Sales, Healthcare, Law, Legal, MBA, Management, Manager, Market Research, Marketing, Medical, Outside Sales, PLM, Pharmaceutical, Pharmaceutical Sales, Research, Sales, Science, Special Medicine
