Don’t Discount the Importance of Good Customer Service
Customer satisfaction continues to fall below the levels seen during the height of the COVID-19 pandemic. A recent study found that 53 percent of US consumers have cut spending after having a bad customer service experience with a company, and 60 percent said they would spend more with a company if they had a better customer relationship. Per the same study, businesses across the globe stand to lose nearly $4.7 trillion in revenue due to poor customer engagement. Customers should not settle for an automated chatbot, after-hours answering service, or sitting on hold for an hour listening to Kenny G. Great customer service shouldn’t just be expected, it should be demanded.
