Exhibitions Maintain Their Appeal For LIMS Specialist

Autoscribe, a leading provider of Laboratory Information Management Systems (LIMS), sees trade exhibitions as being an important part of its marketing activities over the coming year. Autoscribe’s Managing Director, John Boother, commented: “Our global marketing communications strategy has many different elements to it, but we fully appreciate the opportunities that exhibitions provide for face-to-face discussions with existing and prospective customers, whether it is at small specialist meetings or large trade shows.”

 

“With leaner workforces in many organizations and the ability to use the internet to check out different products you would think that people might be more reluctant to travel to exhibitions, and yet we see attendances holding up as strongly as ever, especially when the exhibitions are linked with a high quality conference,” he continued.  “Exhibitions retain their popularity by providing visitors with the chance to physically see systems in a working environment as well as having face-to-face discussions with experts about their own specific applications.” 

 

 “Exhibitions are a big investment, but we have real evidence of their power,” he concluded. “At Pittcon in the USA this year we met a prospective customer and using our configuration tools we were able to build a LIMS right there and then on the booth which met his needs. An official order followed soon after the show!”

 

www.autoscribeinformatics.com