IntelliChem Selects Siebel CRM OnDemand to Manage Rapid Organizational Growth

Siebel Systems, Inc., a leading provider of business applications software, announced that IntelliChem, a rapidly growing provider of intelligent electronic lab notebooks (ELNs), has selected Siebel CRM OnDemand. The company is using Siebel Systems’ hosted CRM solution to increase sales revenues and more effectively manage its rapidly expanding sales organization and channel partnerships. Siebel CRM OnDemand’s robust analytics capabilities are also providing additional insight into key drivers of the organization’s success, helping IntelliChem determine how to most effectively allocate resources.

“IntelliChem currently provides intelligent ELN solutions to five of the top ten global pharmaceutical companies and is expecting continued rapid growth,” said Matt Wallach, Vice President of Marketing & Product Management, IntelliChem. “Therefore, we needed a hosted CRM solution that will expand with us and provide the tools our sales, service, and marketing organizations need to ensure IntelliChem’s continued success. Siebel CRM OnDemand was the obvious choice, given that Siebel Systems has more experience than any other vendor in providing CRM solutions to customer-focused companies like ours.”

IntelliChem, headquartered in Bend, Oregon, delivers intelligent ELN solutions used by drug discovery, development, formulations, analytical, and bioprocess departments within the pharmaceutical, biotechnology, and fine chemicals industries. Before the development of ELNs, scientists and engineers in these organizations spent up to half of their time managing information-writing in lab notebooks and trying to transfer data to colleagues. The IntelliChem intelligent ELN solutions address this challenge by not only replacing paper lab notebooks, but also by providing planning, recording, reporting, analysis, and resource management capabilities that help scientists and engineers make better decisions.

Prior to its deployment of Siebel CRM OnDemand, IntelliChem used Excel spreadsheets and Word documents to monitor its sales pipeline, track sales opportunities, and record customer interactions. These cumbersome processes made it difficult for the organization to accurately forecast sales, provide required information and support to sales representatives and application specialists, and coordinate efforts to cross-sell and up-sell products and services.

IntelliChem, which formerly used a hosted CRM solution provided by Salesforce.com, selected Siebel CRM OnDemand due to its robust analytics capabilities and Siebel Systems’ extensive CRM expertise. Siebel CRM OnDemand’s embedded analytics capabilities will provide additional insight into sales trends, helping IntelliChem’s leadership team determine where to most effectively allocate product development and sales resources. In addition, IntelliChem will be able to present a consistent “face” to its customers by using Siebel CRM OnDemand to coordinate global sales team activities while providing accurate, updated product and customer account information to all members of the organization.

IntelliChem anticipates Siebel CRM OnDemand will help increase its sales revenues, delivering tools that shorten sales cycles by supporting the company’s sales methodology and increasing the ability of global sales teams to coordinate cross-selling and up-selling. The increased accuracy of sales forecasts will also help the organization conduct more effective business planning.

Additionally, Siebel Systems’ hosted CRM solution will enable IntelliChem to maximize the effectiveness of its channel partnerships. Using Siebel CRM OnDemand, IntelliChem can expand its sales activities by contracting with channel partners that sell IntelliChem solutions to customers around the world. These channel partners will also use Siebel CRM OnDemand to track sales opportunities and customer contacts and interactions. With access to the information supplied by its channel partners through Siebel CRM OnDemand, IntelliChem can be confident it is maximizing the value of its partnerships, regardless of whether each customer relationship is direct or indirect.

About Siebel CRM OnDemand

Siebel CRM OnDemand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM OnDemand quickly, easily, and affordably without any up-front IT investments. Siebel CRM OnDemand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM OnDemand is now available for purchase. For more information, visit www.crmondemand.com .

About Siebel Systems

Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 4,000 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems’ sales and service facilities are located in more than 30 countries. For more information about Siebel Systems, Inc., or to review other customer success stories, please visit www.siebel.com .