Siebel Launches First Mobile Analytics Application for the Pharmaceutical Industry; Siebel Raises the Bar on Industry-Specific Applications With Siebel Pharma Field Analytics
Siebel Systems, Inc. a leading provider of business applications software, expanded its industry-specific analytics solutions by delivering Siebel Pharma Field Analytics, the only out-of-the-box analytic solution providing full analytics support to disconnected field sales representatives in the pharmaceutical industry.
The ability to access and analyze detailed customer information while in the field is critical for pharmaceutical sales representatives and their managers who are experiencing decreasing face time and fewer calls with physicians. By providing actionable intelligence at the point of customer contact, Siebel Pharma Field Analytics empowers representatives to effectively target physicians and optimize sales call plans to deliver resonant messages and increase prescriptions. Siebel Pharma Field Analytics leverages robust functionality developed for Siebel Analytics 7.7 to deliver support for offline users. Offline analysis provides sales representatives with physician prescription trends and information on call effectiveness to improve call planning, reach, and frequency. Moreover, this offline access to analysis and insight is fully integrated with the organization’s CRM system.
In addition to providing offline support, Siebel Pharma Field Analytics provides a personalized performance management scorecard and supports business processes for field force management, sales management, and sales representative coaching. Siebel Pharma Field Analytics helps sales representatives improve physician reach, frequency of sales calls, and sales call quality by enabling measurement of physician targeting effectiveness and analysis of prescription trends for in-house as well as competitive products. Field-based personnel can also track call activity, samples provided to physicians, and promotional effectiveness using Siebel Pharma Field Analytics.
“With Siebel Pharma Field Analytics, companies can deliver real-time customer insight to their sales forces,” said Steve Andrade, Vice President and General Manager, Siebel Life Sciences. “Siebel Pharma Field Analytics is the only solution available today that offers the rich business intelligence support pharmaceutical companies need to leverage their customer relationship management initiatives and remain competitive.”
Siebel Systems focuses on providing highly customized applications for specific vertical industries, such as pharmaceuticals. “With prebuilt reports addressing the unique needs of our industry, Siebel Pharma Analytics helps us gain good insight about our customers and closes the gap between analysis and execution,” said Joe Otto, CIO, Schwarz Pharma, Inc. “A field analytics solution would extend the value of Siebel Pharma Analytics by providing home office and field sales management with the information they need, when and where they need it.”
About Siebel Systems
Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 3,500 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems’ sales and service facilities are located in more than 30 countries.
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems’ products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems’ Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov . Siebel Systems assumes no obligation to update the information in this press release.
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