StayinFront and AstraZeneca Extend Relationship
StayinFront, a leading global provider of world-class enterprise-wide customer relationship management (CRM) applications, decision support tools and e-business systems, today announced that AstraZeneca Philippines has selected StayinFront Visual Elk, the industry-leading CRM platform, and StayinFront Pocket Elk, the fully-featured Windows CE®-based version of StayinFront Visual Elk, for its Philippines sales force.
AstraZeneca (NYSE:AZN), one of the world’s leading pharmaceutical companies with healthcare sales of over $18.8 billion, has already implemented a multi-country CRM solution from StayinFront in Southeast Asia and New Zealand. StayinFront will support and host AstraZeneca Philippines from their data center in Singapore.
“StayinFront’s ability and proven success in managing and hosting a multi-country rollout gave us full confidence in our selection,” said Greg C. Dominguez, Jr., AstraZeneca’s vice president and commercial director in the Philippines. “We were impressed at the ease with which StayinFront could implement a solution that meets the specific requirements of the Philippines market while allowing us to leverage the existing investments AstraZeneca has made with StayinFront in the region.”
The unique architecture of StayinFront’s technology allows AstraZeneca to develop a regional model as a base, and then easily effect changes to accommodate specific country requirements. This distinctive approach enables organizations to efficiently implement multi-country systems with the flexibility to accommodate local business differences while delivering a low cost of ownership. “We believe that expanding our relationship with StayinFront will provide completeness and flexibility to our strategic direction,” said Dominguez, “especially when one factors in StayinFront’s proven expertise in the pharmaceutical industry.”
John Connell, general manager of StayinFront (SEA) Pte. Ltd. said, “We have already implemented a CRM solution in several countries in Southeast Asia for AstraZeneca. Having AstraZeneca Philippines select us is further endorsement of the work we are already doing in SEA and New Zealand. AstraZeneca is able to take advantage of StayinFront’s leading product range and unique architecture to deliver a solution that fits the specific requirements of the Philippines market.
About StayinFront Visual Elk
StayinFront Visual Elk is designed to provide a single CRM platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront Visual Elk is a highly configurable, cost-effective, enterprise-wide solution. The unique Object-Oriented data models utilized in StayinFront Visual Elk allow an exact fit CRM system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.
About StayinFront Pocket Elk
StayinFront Pocket Elk is the Windows CE® based version of its powerful StayinFront Visual Elk® CRM solution. StayinFront Pocket Elk is designed for mobile business professionals who may not have access to laptop or desktop computers. StayinFront Pocket Elk delivers a wide range of capabilities, including sales and field force automation, customer management, order entry, merchandising, customer service, and sample tracking, to users of handheld personal computers (HPC’s) and Personal Digital Assistants (PDA’s).
About AstraZeneca
AstraZeneca (NYSE: AZN) is a major international healthcare business engaged in the research, development, manufacture and marketing of prescription pharmaceuticals and the supply of healthcare services. It is one of the top five pharmaceutical companies in the world with healthcare sales of over $18.8 billion and leading positions in sales of gastrointestinal, oncology, anesthesia (including pain management), cardiovascular, central nervous system (CNS) and respiratory products. AstraZeneca is listed in the Dow Jones Sustainability Index (Global and European) as well as the FTSE4Good Index.
About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of world-class enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront’s family of products includes StayinFront Visual Elk, the company’s flagship CRM software; StayinFront Panorama, a powerful stand-alone or integrated data analysis and decision support tool; StayinFront Web Works, an eBusiness configuration technology; StayinFront Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices, and Industry Add-ins and Solution Add-ins for specific business management needs.
StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Among the analysts following our company and products is Dale Hagemeyer of Gartner, Inc.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. The company can be contacted via the Web at www.stayinfront.com
